Let's build a business that gives you more profit, more freedom, and more time.

1:1 support for founders who want to earn more without adding extra hours or unnecessary complexity.

Get clarity, structure, and AI-leveraged systems from two people who've scaled businesses — a Just Eat IPO, a seven-figure coaching business, and £1bn+ in operational programmes between them.

We run a revenue audit, build the infrastructure that unlocks growth, and stay in your corner every step of the way. The first call is free. No sales pitch or commitment. Ongoing support starts at £1,500/month.

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How it works.

Three things happen when we work together. In this order.

We run a revenue audit to identify where your biggest opportunities are.

We go deep on your revenue, your offers, your marketing, your delivery, and how you're spending your time. Most founders are sitting on opportunities they can't see clearly from the inside. The audit surfaces them and gives us a clear picture of where to focus first.

We build the systems and infrastructure that unlock them.

Identifying the opportunity is step one. Building the thing that captures it is the work. We install AI-leveraged systems and processes that let you do significantly more with less — less time, less manual effort, less complexity. We're not consultants who hand you a document and leave. We build the actual infrastructure.

Your business becomes a lever, not a treadmill.

With the right systems in place, your effort multiplies instead of just compounds. Growth doesn't have to mean more hours or more plates to spin. More revenue, more freedom, more flexibility — built around how you actually want to work.

What working together actually looks like

This is a deeply hands-on engagement. Weekly strategy calls, plus daily access over WhatsApp or Slack between sessions. When something comes up — a decision to make, an opportunity to evaluate, a problem to solve — you have us in your corner immediately.

Most of our clients tell us the biggest shift isn't the strategy or the systems — it's not having to make these decisions alone anymore. We're in the trenches with you, not watching from the outside.

"Add your best client result here — specific numbers, specific timeframe." — Client name, role

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What we actually work on together.

Every engagement is different, but the work always sits across these areas.

Marketing

Building the engine that brings the right people to you consistently — not just when you have time to chase them.

Content strategy and social media Email marketing Marketing campaigns (lead magnets, launches, promotions, paid) Nurture sequences and follow-up systems

Conversion

Turning interest into revenue — at a price point that reflects the value you actually deliver.

Offers and pricing structure DM and sales conversation frameworks Discovery call process Landing pages and video sales letters

Delivery

Systematising how you deliver results so quality is consistent, clients get outcomes, and you build the evidence base to grow.

Client delivery systems and onboarding AI-leveraged delivery processes Testimonial and case study generation

Ops & KPIs

Building the operational layer so you always know what's working, what isn't, and where to focus.

KPIs and reporting dashboards Team structure and hiring Operational systems and processes AI tools and workflow automation

The Founder

The business is only as clear as the person running it. Mindset, focus, and decision-making are operational levers, not soft extras.

Clarity on vision and direction Decision-making and prioritisation Energy, focus, and sustainable pace

"Add your second best client result here — specific numbers, specific timeframe." — Client name, role

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Hey, we're Dan and Fleur.

Between us, we've built and scaled real businesses, managed billion-pound programmes, and worked with 750+ founders. Here's the longer version.

Dan Stott

Co-Founder, Altaura

I joined Just Eat in the early days and was there through the IPO — watching a business scale from a small operation to thousands of people. I went on to do the same at Elder. After that I built my own coaching business from scratch and scaled it to seven figures.

I've made expensive mistakes building businesses. I've also built things that worked. Twenty years of that, across hyper-growth tech and founder-led services, is what I bring to every client conversation.

Fleur

Co-Founder, Altaura

I spent a decade managing £1bn+ programmes at Lockheed Martin, BAE Systems, and Babcock — submarine builds, cyber systems, government projects where the systems either held under pressure or they didn't. "Didn't" wasn't an option.

That discipline — building operational infrastructure that works at scale, without constant oversight — is exactly what most founder-led businesses are missing. I bring it without the corporate bureaucracy that usually comes with it.

The cost of staying stuck is higher than the cost of fixing it.

The wrong strategy compounds silently. Most founders aren't doing nothing — they're executing the wrong things, consistently, with full effort. Every month spent on the wrong strategy is revenue, energy, and momentum lost. The longer it runs, the harder it is to unwind.

Getting left behind by AI isn't a future problem. The founders building AI-leveraged businesses right now are pulling ahead in ways that will be very hard to close later. The gap between those using it well and those not is widening every quarter. This is happening now.

The wrong hire costs £50–100k and six months of momentum. Salary, lost time, and the opportunity cost of pointing in the wrong direction for half a year. One honest conversation before you hire — with someone who's seen the pattern dozens of times — pays for itself.

Feast-famine cycles don't self-correct. They compound. Every slow month creates the kind of pressure that makes it harder to think clearly about fixing the root cause. The structural problem gets more embedded, not less.

Compound overwhelm kills good businesses. When you're spinning too many plates, everything gets harder and less enjoyable. Decisions get worse. The best people leave. A business that's exhausting to run doesn't stay a good business for long — regardless of what the revenue number says.

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A few things people usually ask.

What type of business do you work with?

Founder-led service businesses — coaches, consultants, agency owners, fractionals, and anyone running a service business where they are still the primary engine. If you're generating revenue but the business is fundamentally dependent on you, that's the situation we work in.

Is this just a sales call?

It isn't. The first call is a genuine conversation about your business. We'll tell you what we'd look at first and where we think the biggest opportunity is — whether we end up working together or not. If there's a fit, we'll say so. If there isn't, you leave with something useful anyway.

What does working together actually look like?

It depends on what the audit finds. Every engagement is built around the specific situation — not a pre-packaged programme applied to everyone. The revenue audit tells us where to focus, and we build the right thing from there.

What's the investment?

Ongoing 1:1 support starts at £1,500/month. The first call is free and carries no obligation.

Start with a conversation.

Book a free 45-minute call. Tell us where you are. We'll tell you where we'd start and what we think the biggest opportunity is — whether we work together or not.

We won't pitch you on the call. We have limited capacity for 1:1 work, so if there's no fit, we'll say so directly. If there is, we'll talk about what that looks like.

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