Let's build a business that gives you more profit, more freedom, and more time.

Dan and Fleur

1:1 support for founders who want to earn more without adding extra hours or unnecessary complexity.

Get clarity, structure, and AI-leveraged systems from two people who've scaled businesses · a Just Eat IPO, a seven-figure coaching business, and £1bn+ in operational programmes between them.

We run a revenue audit, build the infrastructure that unlocks growth, and stay in your corner every step of the way.

Book a Free Brainstorm

How it works.

Three things happen when we work together. In this order.

We run a revenue audit to identify where your biggest opportunities are.

We go deep on your revenue, your offers, your marketing, your delivery, and how you're spending your time. Most founders are sitting on opportunities they can't see clearly from the inside. The audit surfaces them and gives us a clear picture of where to focus first.

We build the systems and infrastructure that unlock them.

Identifying the opportunity is step one. Building the thing that captures it is the work. We install AI-leveraged systems and processes that let you do significantly more with less · less time, less manual effort, less complexity. We're not consultants who hand you a document and leave. We build the actual infrastructure.

Your business becomes a lever, not a treadmill.

With the right systems in place, your effort multiplies instead of just compounds. Growth doesn't have to mean more hours or more plates to spin. More revenue, more freedom, more flexibility · built around how you actually want to work.

Matt

"The decision was an absolute no-brainer. I hadn't even considered the possibilities you introduced me to and the revenue pathways I'm now on. A total game changer and new ground for my business."

Matt · Construction Business

Ash & Marisa

"Within 8 weeks our revenue doubled and after 6 months our entire business model had changed. We finally had clarity on where we were heading."

Ash & Marisa · Health & Wellness Founders

Elmar

"Before Altaura I had the vision but not the framework to make it real. What stood out was that they didn't try to change who I am — they helped me see things clearer. Practical, grounded, honest. Since then everything feels more intentional. I lead with clarity instead of chaos. The structure, the mindset, the systems — it all came together. If you're ready to really grow, not just in business but as a person, this will shift everything."

Elmar · Real Estate Coach

Sand

"I still can't believe the impact working with Dan and Fleur has had on my business. Within a week they helped me remove operational complexity and cut my costs by 60%. They then created a new marketing strategy and offer. I added $160k revenue in just 4 months."

Sand · Executive & Leadership Coach

Tony Boyce

"They absolutely changed the game for me — made my business goals a reality and helped me scale, develop systems to make my offer streamlined and professional. Not to mention the coaching development and client delivery. All round 15/10."

Tony · Fitness Coach

Book a Free Brainstorm
Dan and Fleur

Hey, we're Dan and Fleur.

Between us, we've built and scaled real businesses, managed billion-pound programmes, and worked with 750+ founders. Here's the longer version.

Dan Stott

Dan Stott

Co-Founder, Altaura

I joined Just Eat in the early days and was there through the IPO · watching a business scale from a small operation to thousands of people. I went on to do the same at Elder. After that I built my own coaching business from scratch and scaled it to seven figures.

I've made expensive mistakes building businesses. I've also built things that worked. Twenty years of that, across hyper-growth tech and founder-led services, is what I bring to every client conversation.

Fleur

Fleur

Co-Founder, Altaura

I spent a decade working across £1bn+ programmes at Lockheed Martin and BAE Systems. Submarine builds, cyber systems and government contracts. Environments where structure, rigour and getting the details right actually mattered.

I now bring that same operational discipline to founder-led businesses. The rigour, the structure, the systems that hold under pressure · without the corporate bureaucracy that usually comes with it.

The cost of staying stuck is higher than the cost of fixing it.

The wrong strategy compounds silently. Most founders aren't doing nothing · they're executing the wrong things, consistently, with full effort. Every month spent on the wrong strategy is revenue, energy, and momentum lost. The longer it runs, the harder it is to unwind.
Getting left behind by AI isn't a future problem. The founders building AI-leveraged businesses right now are pulling ahead in ways that will be very hard to close later. The gap between those using it well and those not is widening every quarter. This is happening now.
The wrong hire costs £50–100k and six months of momentum. Salary, lost time, and the opportunity cost of pointing in the wrong direction for half a year. One honest conversation before you hire · with someone who's seen the pattern dozens of times · pays for itself.
Feast-famine cycles don't self-correct. They compound. Every slow month creates the kind of pressure that makes it harder to think clearly about fixing the root cause. The structural problem gets more embedded, not less.
Compound overwhelm kills good businesses. When you're spinning too many plates, everything gets harder and less enjoyable. Decisions get worse. The best people leave. A business that's exhausting to run doesn't stay a good business for long · regardless of what the revenue number says.

Book a Free Brainstorm

A few things people usually ask.

What type of business do you work with?

Founder-led service businesses · coaches, consultants, agency owners, fractionals, and anyone running a service business where they are still the primary engine. If you're generating revenue but the business is fundamentally dependent on you, that's the situation we work in.

Is this just a sales call?

It isn't. The first call is a genuine conversation about your business. We'll tell you what we'd look at first and where we think the biggest opportunity is · whether we end up working together or not. If there's a fit, we'll say so. If there isn't, you leave with something useful anyway.

What does working together actually look like?

It depends on what the audit finds. Every engagement is built around the specific situation · not a pre-packaged programme applied to everyone. The revenue audit tells us where to focus, and we build the right thing from there.

What's the investment?

We discuss investment on the call once we understand your situation. The first call is free and carries no obligation.

Start with a conversation.

Book a free 45-minute call. Tell us where you are. We'll tell you where we'd start and what we think the biggest opportunity is · whether we work together or not.

We won't pitch you on the call. We have limited capacity for 1:1 work, so if there's no fit, we'll say so directly. If there is, we'll talk about what that looks like.

Book a Free Brainstorm